In the modern workplace, context-switching has become an inevitable part of professionals' daily routine. Whether it’s switching between tasks or communication channels, constantly shifting professionals' focus comes with a hidden cost.
Context switching is a fairly new concept that talks about the process of shifting professionals' attention and focus from one task or project to another. It typically involves mental adjustment, finding relevant information, and reorienting themselves to a new set of requirements and demands. And these tasks or projects can also vary in depth.
There’s a paradox that exists when it comes to productivity: multitasking and quick task switching seem efficient. However, research suggests otherwise since context switching sabotages professionals’ productivity by 80%.
This poses a big challenge for professionals who need to use different tools, apps, and platforms to perform different work-related tasks. In a normal work environment, people have different tools for project management, file organization, internal and external communication, and even task management.
The paradox arises when they’d like to be more productive, but productivity tools are actually preventing it.
This is a concern that is recognized by TheGist. And it is now being addressed through its flagship product, the Unified AI WorkSpace.
How AI Eliminates Context Switching
In a typical workspace, a professional would have different apps and tools bookmarked or tabbed on their desktop. When they need to accomplish certain tasks, they would have to open that app to see any updates and do what they need to do.
However, notifications would pop up from different apps, and some would need urgent attention—but the average professional would still feel the need to check the notifications. They would then have to set aside what they were currently doing to check the notifications. Unfortunately, the notifications are usually irrelevant to them. So they would go back to what they were previously doing.
This would go on daily for the average professional in a traditional work environment.
The difference with a unified AI workspace is worlds apart—because even if the professional has over nine different apps or tools that they use, they’d be able to collate all of those in one workspace. Hence, “unified.”
Next, they get to streamline all of the information, notifications, insights, and updates they receive in just one workspace through the power of AI. As TheGist co-founder Nir Zohar said, “AI excels at sorting, analyzing, and connecting vast amounts of information, while humans possess the unique ability to draw personalized conclusions aligned with their perspectives and organizational goals. At TheGist, our goal is to leverage AI for routine calculations, empowering individuals to focus on the work they do best.”
This means that, with AI, professionals get personalized information that’s curated to their specific needs. This way, all the information they get would not be irrelevant and would be catered to their priorities and preferences.
This can be powerful when it comes to reimagining what the modern workplace looks like. And this unified AI workspace is just the start.
TheGist has launched its beta to select partners and is now inviting companies and individual users to sign up for the waitlist. In the coming months, the company is planning to gradually increase the platform's availability to signees. And those who sign up and vote for TheGist on Product Hunt will get priority access.