Your Company's Greatest PR Asset OR Liability is The CEO
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Your company's greatest PR asset OR liability is the CEO. That is the truth. Plenty of data to show for it. In today's landscape, the CEO is the brand. CEOs who understand PR are able to build strong companies. They gain massive leverage from building that brand.
Your Company's Greatest PR Asset OR Liability is The CEO
Your Company's Greatest PR Asset OR Liability…
Your Company's Greatest PR Asset OR Liability is The CEO
Your company's greatest PR asset OR liability is the CEO. That is the truth. Plenty of data to show for it. In today's landscape, the CEO is the brand. CEOs who understand PR are able to build strong companies. They gain massive leverage from building that brand.